Typography plays a major role in conveying the brand's identity, message, and tone, and can make or break a design.

Consider the brand identity: The typeface you choose should reflect the brand's personality and values. If the brand is more traditional and established, a classic serif typeface may be a good choice. On the other hand, if the brand is more modern and innovative, a sans-serif typeface may be a better fit.

Consider the audience: The typeface you choose should also appeal to the target audience. For example, if the product is targeted towards a younger audience, a more playful and informal typeface may be appropriate. However, if the product is targeted towards a more mature and professional audience, a more formal and refined typeface may be a better choice.

Consider legibility: The typeface you choose should be easy to read and legible, even at smaller sizes. Avoid typefaces that are too complex or difficult to read, as this can lead to a poor user experience.

Consider contrast: The typeface you choose should also provide enough contrast with the background to ensure that the text is easy to read. Avoid using typefaces with low contrast, as this can make the text difficult to read and strain the eyes.

Consider hierarchy: The typeface you choose should also help to establish a clear hierarchy of information. Use different weights, sizes, and styles to differentiate between headings, subheadings, and body text.

In conclusion, choosing the right typeface is an important part of product design. By considering the brand identity, audience, legibility, contrast, and hierarchy, you can choose a typeface that not only looks great but also enhances the user experience and helps to achieve the desired design goals.

As a designer who has spent the past 10 years working at several major tech companies, I've had the opportunity to work on a variety of exciting projects and to collaborate with talented teams across multiple disciplines.

Reflecting over this period of my career, I've come to appreciate the importance of continuous learning and growth, both as a designer and as a person. I've learned to embrace challenges and to approach each project with an open mind, ready to learn from my mistakes and to experiment with new approaches.

I've also come to appreciate the value of collaboration and teamwork, particularly in the fast-paced and dynamic environment of tech companies. Working with cross-functional teams has allowed me to learn from experts in other fields, to challenge my assumptions, and to create more holistic and impactful designs.

In addition, I've learned to value the importance of user-centered design and to prioritize the needs and experiences of the end user in every project. By putting the user at the center of the design process, I've been able to create designs that are intuitive, engaging, and effective.

Finally, reflecting over the past 10 years, I've come to realize that the most rewarding aspect of my career has been the ability to make a positive impact on people's lives through design. Whether it's improving the user experience of a popular app, creating a more inclusive design for a diverse audience, or designing products that help people to live healthier and happier lives, I've found that designing with a purpose and a sense of responsibility has been the most fulfilling aspect of my work.

Overall, reflecting over my 10-year career period as a designer at major tech companies has been a humbling and rewarding experience. I look forward to continuing to learn, grow, and create meaningful designs in the years to come.