The process began with a deep dive into the brand's history, understanding its core values and the distinct characteristics of its clientele. Cph Tailoring prides itself on meticulous craftsmanship and timeless designs. To echo these traits, I decided to use a color palette that included classic neutrals complemented by soft pastels to introduce a sense of renewal appropriate for the seasons. We incorporated these colors across various visual elements, from campaign imagery to in-store displays, creating a cohesive look that speaks to both new and loyal customers.