Working on development experience tools as Principal Product Designer at Acme Co.

Working on development experience tools as Principal Product Designer at Acme Co.

Working on development experience tools as Principal Product Designer at Acme Co.

Feb 4, 2024

The Supply Watches photoshoot project successfully resulted in a stunning collection of images that aligned with the brand's values and communicated the elegance and craftsmanship of their watch collection.

The photographs were widely used in the brand's marketing materials, including their website, social media campaigns, and print advertisements. The project not only enhanced the brand's image but also contributed to increased sales and brand recognition.

Jan 12, 2024

Jan 6, 2024

At the heart of Sol's Summer Collection lies a fusion of elegance and adventure, epitomizing the spirit of modern beachgoers. Drawing inspiration from the brand's vibrant designs and the allure of coastal living, we crafted a concept that intertwines sophistication with spontaneity.

Nov 11, 2023

Fantastic work for Notion by the folks at Order.

Typography plays a major role in conveying the brand's identity, message, and tone, and can make or break a design.

Consider the brand identity: The typeface you choose should reflect the brand's personality and values. If the brand is more traditional and established, a classic serif typeface may be a good choice. On the other hand, if the brand is more modern and innovative, a sans-serif typeface may be a better fit.

Consider the audience: The typeface you choose should also appeal to the target audience. For example, if the product is targeted towards a younger audience, a more playful and informal typeface may be appropriate. However, if the product is targeted towards a more mature and professional audience, a more formal and refined typeface may be a better choice.

Consider legibility: The typeface you choose should be easy to read and legible, even at smaller sizes. Avoid typefaces that are too complex or difficult to read, as this can lead to a poor user experience.

Consider contrast: The typeface you choose should also provide enough contrast with the background to ensure that the text is easy to read. Avoid using typefaces with low contrast, as this can make the text difficult to read and strain the eyes.

Consider hierarchy: The typeface you choose should also help to establish a clear hierarchy of information. Use different weights, sizes, and styles to differentiate between headings, subheadings, and body text.

In conclusion, choosing the right typeface is an important part of product design. By considering the brand identity, audience, legibility, contrast, and hierarchy, you can choose a typeface that not only looks great but also enhances the user experience and helps to achieve the desired design goals.

Sep 29, 2023

Sep 8, 2023

As a designer who has spent the past 10 years working at several major tech companies, I've had the opportunity to work on a variety of exciting projects and to collaborate with talented teams across multiple disciplines.

Reflecting over this period of my career, I've come to appreciate the importance of continuous learning and growth, both as a designer and as a person. I've learned to embrace challenges and to approach each project with an open mind, ready to learn from my mistakes and to experiment with new approaches.

I've also come to appreciate the value of collaboration and teamwork, particularly in the fast-paced and dynamic environment of tech companies. Working with cross-functional teams has allowed me to learn from experts in other fields, to challenge my assumptions, and to create more holistic and impactful designs.

In addition, I've learned to value the importance of user-centered design and to prioritize the needs and experiences of the end user in every project. By putting the user at the center of the design process, I've been able to create designs that are intuitive, engaging, and effective.

Finally, reflecting over the past 10 years, I've come to realize that the most rewarding aspect of my career has been the ability to make a positive impact on people's lives through design. Whether it's improving the user experience of a popular app, creating a more inclusive design for a diverse audience, or designing products that help people to live healthier and happier lives, I've found that designing with a purpose and a sense of responsibility has been the most fulfilling aspect of my work.

Overall, reflecting over my 10-year career period as a designer at major tech companies has been a humbling and rewarding experience. I look forward to continuing to learn, grow, and create meaningful designs in the years to come.

Aug 12, 2023

Jul 14, 2023

Move aims to streamline the entire process, from class scheduling and student management to financial tracking, to allow instructors to focus on what matters most – providing exceptional yoga experiences.

As the lead designer, my role was to create a comprehensive digital solution that streamlined the administrative tasks for yoga instructors, allowing them to focus more on their practice and teaching. The app aimed to integrate key features such as payment processing, class scheduling, student profile management, and financial tracking.

Oct 26, 2023